An insight into the world of designer jewellery

A Facination with boubles and trinkets draped alluring around the neck or or on ones finger has delighted and enticed women for millennia.

Wearing Jewels makes women feel more special especially when bought for them as a statement of their own beauty.

The business of designer jewellery has then a captive market so what makes one retailer more successful and stand out more than the competion especially online.

We turn to an example myflashtrash.com and try to ascertain from the owner why her branding is so successful

Amber Atherton is fast becoming the darling of the fashion world in her own right.

With her chiseled looks (reminiscent of a younger Kate Moss) its not hard to see why she has been courted by such celebrity magazines as Love Tatler Marie Claire et al

But not content with being on one side of the camera Amber explains how her passion for fashion translates into a Jewellery Empire built around myflashtrash.com and here is why she thinks its so successful

Choosing the right designers is key you have to really be in tune with your market audience and find the designers that stand out from the crowd and more than that they must be producing Attention grabbing designer jewellery

The hottest name in designer jewellery right now, designer Vivienne Barz is a London based Californian export whose irresistable designs are quickly becoming a fashion favourite with style goddesses and celebrites on both sides of the pond.

Designer Vivienne Barz whilst growing up on a farm in a 3000-person town in rural Northern California, Barz spent her childhood surrounded by nature and found inspiration in her rugged environment. Even as a young child, Barz knew she was destined to work in fashion: while most girls her age played with dolls, she spent her play time constructing jewelry using materials found in the fields behind her house, mixed with chains and pearls from her mother’s costume jewelry.

After her move to Southern California as a young adult, Barz began traveling the world on surfing expeditions, never forgetting her love of jewelry design. As fate would have it, Barz was a better shopper than surfer. On her days abroad when the surf was too advanced, Barz would hit the local village markets in search of unique finds. Five continents and fourteen countries later, Barz had acquired a vast assortment of distinctive beads, gemstones and fabric, ranging from zebu horn in Madagascar, coral in Indonesia, jade in New Zealand, to silk in Japan. Upon returning to California, she began crafting jewelry using her finds from the countries she visited mixed with American materials.

When Barz began wearing her pieces, women would stop her on the street, inquiring where they could find such exotic jewelry, most occasions offering to buy the necklace off her neck. Barz’s designs soon generated a buzz and, in late 2007, Barz cashed in her savings, left her job in marketing and created her dream company: vivi+vivi.

While most of her current collections are crafted of entirely new Western materials, Barz still uses her global and vintage finds in her One-of-a-Kind pieces.

Barz is the epitome of the designers we strive to promote and our customers certainly approve says Amber.